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First OptionTM sourcing is the world's finest and most rewarding hotel sourcing platform for large group bookings available in the global events marketplace.

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"The best rewards program by far! We used First Option to book our incentive trip and not only did I get my meeting planner hotel points, but we earned enough award points to get two round-trip business class tickets to Europe on our preferred airlines on the exact dates we needed to travel. Plus, they did all the searching and negotiated fantastic rates and contracting terms -- unbelievable platform, unbelievable rewards! We now use First Option on all our meetings & groups."-Jennifer M.

First OptionTM is your best option when it comes to booking hotels and cruise lines direct and earning up to 3% of your room night spend in rewards. The more bookings you make the greater the status you earn and the more rewards you keep. Plus, your volume combined with our other global members makes First Option one of the most powerful buyers in the industry.

What qualifies? Any group booking of 10 or more rooms per night, totaling 20 or more rooms and suites.  Plus, we do all the leg work and report back to you within 48 hours with a detailed availability and initial rates report. Hey, what's better than hearing that hotels are holding your space on a "first option basis"?

 

For example, on your first booking of 100 room nights for 5 nights at a 5-star hotel you will earn as many as 500,000 points to spend in the First Option Rewards on-line catalog for name brand merchandise, luxury travel and more; that's about $5000 in rewards spending power! That's impressive, wouldn't you say?  Those 500,000 points are above and beyond what the hotels give corporate meeting planners and with First Option Rewards those additional 500,000 points are worth as much as two 60-inch flat screen televisions or two round trip premium class airline tickets to Europe or Tahiti on your favorite airline!

 

Plus, First OptionTM puts our 36-years of industry negotiating experience to work to give you the following on every booking:

  • First Option uses the largest most efficient hotel space search engine in existence and then delivers all search results to you on a first-option basis; that's our name and why would you settle for anything less?!

  • First Option guarantees that all space presented is being held for you on a first option basis for one week

  • Rates are often negotiated to 10-20% less at contracting with valued concessions

  • Complimentary site inspection rooms upon availability

  • Comp suite upgrades and other valuable concessions you deserve

  • Comp site inspection airline tickets when available

  • A 30-day "walk away" policy after contract signing on bookings more than 14 months out, plus, no deposit due at signing until you site the product

  • If you must cancel your program we ensure that the hotel re-sells your block or rolls your deposit forward to a new set of dates

  • First Option Guaranteed protection for the best contracting, payment, attrition and cancellation terms; we have your back every step of the way!

Join the First Option family today and reward yourself with the richest and most generous rewards program available in the industry!

First Option is your Best Option

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© 2019 by The Josh Brown Company, Inc. (First OptionTM is a registered trademark of JBC)

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